OUR IMPACT
Proven Results Across Industries
Selected work our team has led for fragrance, beauty, DTC and CPG brands, including at previous companies. Brands are named with permission.
PROJECT HIGHLIGHTS
INTENSE OUD: LUXURY FRAGRANCE & HOME FRAGRANCE
PROBLEM
Needed full-funnel ownership of paid media, retention, and creator commerce at scale.
SOLUTION
Built and managed a $2M+ annual cross-channel media program across Meta, TikTok, Google, and Pinterest, alongside a 10,000+ creator affiliate network and lifecycle email and SMS automation.
RESULT
45.9x TikTok ROAS
IMMERSIVE BRAND EXPERIENCE CAMPAIGN
PROBLEM
A successful product needed to evolve from a single launch into an ongoing community platform.
SOLUTION
Designed and executed a multi-phase campaign connecting event design, creator acquisition, paid media, and lifecycle marketing into one integrated experience, anchored by an exclusive flagship activation.
RESULT
500K+ units sold
DTC LEATHER GOODS BRAND
PROBLEM
A direct-to-consumer leather goods brand needed to diversify beyond paid ads for sustainable growth.
SOLUTION
Built an integrated growth portfolio combining creator partnerships, affiliate marketing, paid media, SEO, and PR outreach working as one system rather than separate channels.
RESULT
40% YoY affiliate revenue growth
GLOBAL BEAUTY AND CPG AFFILIATE PROGRAMS
PROBLEM
Two major beauty and CPG brands needed scalable affiliate and influencer infrastructure built from scratch.
SOLUTION
Designed affiliate blueprints, content rulebooks, creator segmentation frameworks, and conversion journeys tailored to each brand's audience and category.
RESULT
Faster campaign activation cycles